Facebook adds food ordering to fuel your social addiction

Likewise, TripAdvisor integrated Grubhub's restaurant network allowing consumers in the United States to place a food order from the online food delivery service's 1,100 restaurant partners. Orders can be either take-out or delivery, and if you already have a Delivery.com account, you can use your existing login.

It'll be available at launch in the United States only, and it's rolling out from today to Facebook's apps on iOS, Android and the desktop (Web). In fact, it's one of the most streamlined experience the gig economy has given us thanks to Grubhub's habit of buying up every popular food ordering services in existence, including Seamless, MenuPages and most recently, Foodler.

At your fingertips."People already go to Facebook to figure out what to eat by reading about nearby restaurants, and seeing what their friends say about them".

Facebook combines options from several food ordering services so users do not have to search through multiple places to find what they are looking for.

This move of introducing food ordering is one that allows the social media giant to keep its users on the app for a longer period of time, rather than seeing its users leave and move to other apps for tasks such as ordering pizza.

It's also working with restaurant chains directly, like Jack in the Box, Five Guys, Papa John's, Wingstop, TGI Friday's, Denny's, El Pollo Loco, Chipotle, Jimmy John's and Panera. Facebook promises you won't need to leave the app to sign up. It's rolling out to all iOS, Android, and desktop sites in the U.S.

Is this a feature you think you'll use?

The idea was to determine if adding a point of entry through the main navigation of Facebook could help increase usage for its food ordering feature.

Facebook has 2 billion active users and they are increasing day by day.

  • Valerie Cook