Kid Rock Admits 'Running for Senate' Stunt was a Joke

Kid Rock clarified Tuesday on The Howard Stern Show that he will not be running for Senate in MI in 2018.

The interview appeared to confirm that Kid Rock's three-month-old "Senate bid", which began when his website started selling campaign merchandise in July, was a remarkably successful publicity stunt.

Kid Rock loosed a fusillade of F-bombs in a radio chat Tuesday with Howard Stern. Rock said on Howard Stern's SiriusXM show. "Who f--g couldn't figure that out?" Kid Rock's not running for Senate.

"Fuck no, I'm not running for Senate". But he said the Senate stunt was all part of his promotion for his new album, "Sweet Southern Sugar", which is due out November 3. "I'm not going to put that much effort into it anymore, because I'm too rich".


"I$3 t's been the most creative thing I've ever done", he said.

Rock, in terms so vulgar as to be absurd, added he might run in the future "if the left wing keeps f-ing with me". A handful of tweets and blog posts, followed by rhyming "political speeches" in the middle of his concerts - delivered behind an official-looking lectern - led to numerous think pieces, to reporters descending on his "major announcements", and to support from Breitbart executive Stephen Bannon and the super PAC allied with Senate Majority Leader Mitch McConnell.

The L.A. Times headlined another piece, No joke: Kid Rock is a competitive candidate for the U.S. Senate in MI. Also fans who pre-order the record through Kid Rock's site can register for a pre-sale.

At one point Senate Majority Leader Mitch McConnell's (R., Ky.) super PAC, the Senate Leadership Fund, expressed interest in seeing the musician run for office.

  • Tracy Klein