Hannity Fans Destroy Keurig Coffee Makers After Company Pulls Advertising

The hashtag #standwithannity and the variant #istandwithhannity, #boycottkeurig, and #keurig are among the top trending hashtags promoted by these accounts. Hannity's new favorite pastime is retweeting videos of fans destroying their coffee makers in a show of solidarity.

Five brands, including coffeemaker company Keurig, tweeted over the weekend that they would avoid advertising on Fox News' "Hannity".

Fox News host Sean Hannity found himself in hot water last week after he defended Alabama Senate candidate Roy Moore after he was accused of having multiple sexual encounters with teen girls - one of whom was 14 at the time of her assault - while he was in his 30s.

Hannity did not make clear in his remarks whether he was talking about some or all of the events, which was problematic because one of Moore's alleged accusers said he had sexual contact with her when she was 14 - too young to legally consent in Alabama. He told Hannity he didn't know Corfman and that he didn't remember "dating any girl without the permission of her mother". "Every single person in this country deserves the presumption of innocence", Hannity said on his show.

They are realtor.com, a real estate website; Eloquii, a plus-size women's clothing company; 23 and Me, a DNA genetic testing company; and Nature's Bounty, a vitamin manufacturer.

"While we continually strategize on where we advertise on and offline, we are not now, and will not be running TV ads on Hannity", the company wrote in a tweet, tagging Media Matters' Twitter handle to make sure the activists saw it. On Sunday evening, he pledged to give away hundreds of coffee makers.

Perhaps unaware that the destroyed Keurig machines had already been accounted for in sales figures, company CEO Bob Gamgort didn't want it to appear that Keurig took sides about whether it is appropriate for a 32-year-old assistant district attorney to allegedly molest a 14-year-old girl. Then you have false allegations that are made, and you know-how do you determine?

"And consensual, that's true", said Hannity. "Frankly, I think [Keurig] were victims of a group they knew nothing about", he said, referring to Media Matters.

"Thanks for bringing this to our attention".

The drastic criticism prompted Keurig to issue a statement in which they apologized for "choosing sides" in pulling their ads.

Media Matters, a liberal media site, has previously urged companies to pull ad spots from "Hannity" over other controversial comments.

Six companies, including the popular beverage company Keurig, responded they are no longer advertising on Hannity. And that came just a month after more than two dozen advertisers left Bill O'Reilly's Fox News show following sexual harassment allegations against him.

  • Gwendolyn Kim