The ugly reality about buying an iPhone X today
- Author: Valerie Cook Nov 03, 2017,
Nov 03, 2017, 0:56
The device category rose about 2% during Q4 as compared to a year ago, which seems like a modest amount considering no one expected the iPhone 8 and iPhone 8 Plus to do as well as they did. The combo of new iPad Pro models alongside the low-cost but excellent standard iPad led to 10.3 million tablets sold for Apple, up 11 percent year-over-year. The iPhone accounted for $28.8 billion in revenues, fueled by the introduction of the new iPhone 8 models and a rebound in sales in China.
Sales could have been higher if many customers hadn't been waiting for the iPhone X, which comes out Friday.
Some Chinese re-sellers, however, said they already cancelled pre-orders for the iPhone X, concerned there wouldn't be enough of a supply bottleneck to allow them to charge a steep premium - despite some worries about long waits.
Q4 revenue: $50.7 billion expected by Thomson Reuters.
It sold 46.6 million iPhones, in line with forecasts of 46 million and up from 45.5 million a year ago. That's up from 45.5 million at the same time previous year after the iPhone 7 came out, but represents a step back from the same time in 2015, when Apple shipped 48 million iPhones during the quarter. It's the smallest revenue category for Apple, so it's easier to make big percentage gains in that fashion, but it does point to strength in the company's smaller products.
While the Many Apple critic demands that the stock was pretended due to problems in compiling the unique facial classification software. But this year it took the unusual step of a staggered launch, releasing the iPhone 8 - essentially an incremental advance over the iPhone 7 - several weeks earlier than the iPhone X.
The $28.85 billion revenue from iPhone sales accounted for almost 55 percent of total revenue, which rose 12.2 percent to $52.58 billion.
Examiners have suggested that the produce that on hand is ineffectual, While the owing to the forced amount of essential iPhone X elements.
Apple also forecast a gross profit margin of 38% to 38.5% for the holiday quarter. Six analysts surveyed by Zacks expected $51.17 billion.
"We can not assure if you will get the device tomorrow".
Wang Hao, a 24-year-old engineer in the northeastern port city of Dalian, said he ordered the new phone despite the high price tag. Worldwide sales accounted for 62 percent of the quarter's revenue. They are expecting the company to sell 242 million iPhones in the fiscal year ending in September 2018 - the most in the product's history. By comparison, Apple shipped almost 217 million iPhones in its just-completed fiscal 2017.