Facebook Unveils Privacy Principles Ahead Of EU Privacy Law

The company has also shared its privacy principles for the first time - highlighting its approach to safeguarding user data.

"You have many ways to control your data on Facebook", said Erin Egan, chief privacy officer at Facebook, in a post. The GDPR goes into effect May 25, and Facebook's roll-out of new measures shows it is at least seemingly trying to prepare for potential compliance complaints from the EU and its governing body, the European Commission, or avoid any accusations of violations in the first place. The change comes as tech companies are readying themselves with a new European Union privacy regulation that goes into effect in May that will impose stiff penalties for not obtaining consent from consumers before sharing their personal data.

For Facebook and other Silicon Valley giants, complying with the GDPR may pose greater costs and require additional resources as their business models rely on the collection and sale of consumer habits online.

What are the privacy principles?

The new videos will appear in the News Feed in the near future. The company has also prepared a set of educational videos to help users understand how data is used on Facebook and how they can manage it. It has also announced plans to make users' core privacy settings easier to find on the website.

GDPR is already shaking up the internet, and having major consequences for the whole world - not just countries in the EU. "The working group between all national data protection authorities has already issued guidelines for the businesses in relation to the new legislation", she noted. "Facebook knows that if they are not prepared they could get into trouble down the road". "Brands are built on trust, and the misuse or abuse of personal data has the potential to destroy that trust", said Schulz.

In Europe, Facebook has been the focus of several privacy investigations by government watchdogs in recent years. This means you decide what you share and who you share it with on Facebook, and you can change your mind.

In a speech at the World Economic Forum in Davos, Switzerland, last week, billionaire philanthropist and leading donor to liberal causes George Soros described Facebook and Google as menacing, monopolistic companies.

  • David Armstrong