Google acquired Redux, a United Kingdom startup focused on audio and haptics
- Author: Valerie Cook Jan 12, 2018,
Jan 12, 2018, 0:31
A spokesperson for Google refused to comment on the price of the acquisition or any further details. "Moreover, our surface audio technology is more power efficient than traditional micro speakers, which means people can play music and watch videos on their phones for longer between charges". But in the recent years, Google and other Alphabet subsidiaries have started focussing quite a lot on hardware products including Pixel smartphones, which seems like a good place to use the tech. The transfer of shares was confirmed on December 13 based on United Kingdom regulatory filings.
At the time, it said the sound quality was 'decent'. Stereo sound coming directly from the screens could make the phone look and sound slicker, and customers nostalgic for buttons and physical keyboards will spring for the improved haptic feedback.
Though Redux's website has been shut down, you can check out a web archive of the site where the company explains its technology and mentions that it has 177 total patents, with 115 of them granted. The current Pixel 2 and Pixel 2 XL were criticized by some quarters for not trimming their bezels quite as aggressively as other devices on the market did. While the external space a speaker demands is one thing, it also occupies room inside the phone.
Google has made a concerted effort at CES to promote new features in its series of voice-controlled speakers. The Verge had some hands-on time with the company's tech a year ago, trying out a tablet which vibrated its screen to function as a speaker, as well as a number of displays that used haptic feedback to mimic the feel of buttons, sliders, and dials.
Redux has demoed its technology on smartphone and tablet displays, in the past, and that very well may be Google Inc (GOOG)'s core intended use for this exciting technology.