Google is going to consider page load times in mobile searches
- Author: Valerie Cook Jan 20, 2018,
Jan 20, 2018, 3:58
The search company recommends website operators use a variety of diagnostic tools to help measure a user's experience.
Searches on desktop have used page speed as one of many signals for several years, so this move is not without precedent.
On Wednesday 17 January 2018 Google revealed that it will now be using page speed as a ranking factor for mobile searches from July 2018.
"The 'Speed Update, ' as we're calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries", Google's Zhiheng Wang and Doantam Phan wrote in a blog post. Plus, they're using more apps, not web browsers, to reach the online services they're interested in. Google notes that the change only looks at the speed of a particular page, "regardless of the technology used to build the page", and the company told Search Engine Land that AMP pages could still be ranked lower if they load slowly. So a slow page still has the potential to rank highly in search results if the content is strong and relevant enough to the query, the company said. The company said it will increasingly rely on the mobile version of a website's content when indexing and ranking search results.
Even after the change kicks in, Google will continue to consider search query intent when ranking pages in mobile search.
Google's Search ranking algorithm takes into account a number of factors when ordering results. The Chrome User Experience Data?