Facebook will no longer split your newsfeed in two

Businesses and organizations heavily reliant on Facebook's promotional capabilities have been concerned with the experiment because by separating content from brands and publishers by placing it in an "Explore" feed, those entities would naturally get less exposure.

In October, secondary news feed tests were rolled out in Sri Lanka, Guatemala, Bolivia, Cambodia, Serbia, and Slovakia.

One of the largest changes to Facebook's News Feed in recent years is finally getting the axe it deserves.

As well, reports had surfaced that the divide between user and publisher-created posts had inadvertently been causing some significant fake news problems.

FACEBOOK has scrapped a controversial feature that would've removed actual news from your normal News Feed.

The Silicon Valley behemoth announced Thursday that has stopped the "explore feed" experiment where the normal interface that its users scroll through was split into separate channels.

Facebook is putting an end to a news feed frenzy.

"In surveys, people told us they were less satisfied with the posts they were seeing".

Struhárik said news media websites are stronger now by not relying on Facebook for traffic, and he expects traffic from Facebook to fall further in the long term because of other changes to the News Feed that deemphasize media overall. The idea was to drive social interaction with friends and family by stripping away the posts from Pages that may otherwise clutter up a News Feed. Which is what Facebook says its users actually want.

Fortunately, it would seem that most Facebook users happen to like seeing news updates in their feeds as well; and the company has reverted these countries to the same posts that the rest of the world sees.

Mark Zuckerberg made it his new year's resolution to clean up the site after the discovery of 470 fake pages and accounts with connections to Russian Federation that bought ads during the 2016 U.S. elections. It also says users complained it was harder to access important information and that Facebook didn't clearly communicate the fact that it was a test. "Both of these tests provided us with valuable feedback that we will use to improve News Feed for everyone", the company has said.

  • Kara Saunders