Google to spend $395m on push to fight fake news
- Author: Kara Saunders Mar 21, 2018,
Mar 21, 2018, 7:57
In a blog post published this morning, Google's chief business officer Philipp Schindler, wrote: "We need to do more".
On a related note, they also announced a new program that will help you subscribe to your favorite premium news outlets in an easier way, while also getting that info first in search results.
Allegre said early results from the Shopping Actions program showed the average size of retailers' online shopping baskets has increased by 30 percent, a sign that consumers want the convenience of shopping directly from their Google searches. Simply put, Google feels it needs to do more.
The lab's launch emerges as the fight against fake news reaches boiling point following allegations that millions of Facebook users had their data harvested to influence the USA presidential election.
Google has launched a new initiative to combat the spread of misinformation and disinformation. For publishers using DoubleClick for Publishers, Google will algorithmically determine when to serve a subscription offer on a publisher's site rather than an ad. Propensity to Subscribe could be rolled out to more publications later this year.
Now, Google isn't exactly new to news subscriptions; the ability to buy monthly access to top-tier newspapers and magazines has been a part of the Google Play experience for years.
As Australian publishers move towards a greater focus on subscriptions, it was a common bugbear within Fairfax and News Corp that Google's ecosystem didn't welcome content that sat behind a paywall.
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On YouTube's home page, Gringas said that a breaking news section, featuring verified authoritative sources has already been launched in 10 countries, helping users quickly learn the news of the day.
He added: "Over the next three years, we're committing $300 million toward meeting these goals".
We're also working directly with news organizations to combat misinformation.
One of the other Google features in fighting disinformation will be a US$10m campaign to support global digital information literacy. It was one of several announcements the search giant made in NY to improve ties with publishers whose content helps Google sell advertising.
Google says it's working to get more publishers onboard with Subscribe, but the search giant's initial list of partners is a who's who of influential media organizations. Mashable partnered with Google during the development of AMP Stories.