Amazon and Best Buy team up to sell smart TVs

The two companies said on Wednesday they will sell 11 models as of this summer, including TVs by Toshiba and Best Buy's own Insignia brand.

The Richfield, Minn. -based retailer will roll out almost a dozen 4K and HD Fire TV Edition models from Toshiba and Insignia, the latter of which is one of Best Buy's private-label brands, starting this summer.

Best Buy already sells plenty of Amazon products, from Echo speakers to Kindle e-readers to Fire TV streaming devices.

The new Fire TV Edition televisions are 4K sets that have Amazon's Fire platform built in.

"Connect any HD antenna and instantly use Alexa to search for and watch broadcast TV, or choose from a vast catalog of streaming TV episodes and movies", the companies wrote in a news release. The feature means users can effectively get all of the services and apps they access on a Fire TV - such as Netflix, HBO, and Amazon Video - without having to add a set-top box. These new TVs will be exclusively sold at Best Buy's retail stores across the country and they will obviously be available for purchase through Amazon.com as well with Best Buy being the third-party seller.


Amazon CEO Jeff Bezos boasted that the new TVs will "deliver attractive visuals and all the movies and TV shows you love, with an experience that gets better every day with Alexa". In this case, Amazon and Best Buy will be partnering with Toshiba and Insignia.

Each of the new TVs will come with Alexa, the popular virtual assistant, built-in.

Last summer, Amazon started putting its Fire TV software inside smart TVs from Westinghouse, Element, and Seiki.

The Amazon Fire TV has been around for a few years now and has seen some success. And Best Buy, which operates 1, o00 stores, will showcase TVs running on the Fire system at those locations and on its website. The TVs will be the only thing Best Buy lists on Amazon. Even as the prices have come down on the large screens, Best Buy has continued to devote a sizable section of their store space to TV gallery-viewing. Retail availability will extend to Canada "later this year".

  • David Armstrong