Twitter strikes deal with Disney to stream live sports content from ESPN
- Author: Gwendolyn Kim May 02, 2018,
May 02, 2018, 1:18
That was certainly true at Monday's Twitter NewFront, where the short-form messaging platform showed itself to be a video powerhouse by announcing partnerships with over 30 premium publishers-well above the 16 it announced during its first newfront previous year.
"To innovate at this scale with The Walt Disney Company is a huge step forward in expanding the depth and breadth of video content we offer to leaned in, engaged consumers on Twitter", Twitter Global Vice President of Revenue and Content Partnerships Matthew Derella said in a press release. This includes sports content from ESPN.
While Twitter wants to learn a video lesson from Snapchat, walled garden Snapchat is learning to play nice with Twitter and Facebook.
At The Pay TV Show, taking place May 14-16 in Denver, we'll look at the innovative technologies, strategies, and business models that cable, telecom, tech, and media companies are using to compete in what has become a very disrupted marketplace.
For Twitter, video content has almost doubled the numbers of daily viewers in just a year's time, and the social network is pushing for even more, with a slew of over 30 video deals that range from cooking and politics to gaming and sports. "We're not guessing, we're listening", Twitter's global head of content partnerships, Kay Madati, said in a statement. Notably, the agreement will stream 20-plus hours of content from Live Nation's marquee festivals, such as BottleRock and Bonnaroo. No details were given around how Twitter plans to work with brands, or the costs involved. Fantasy Focus Live brings the network's fantasy football podcast to video form on Twitter, with a daily take from Mathew Berry, Field Yates, Stephania Bell, and Daniel Dopp. Meanwhile, users can expect to see new content from Formula 1, MLB, MLS, Bleacher Report, The Players' Tribune and Barstool Sports. Through the Creator Originals program, Twitter will debut series from creators including Josh Peck, Sara Hopkins and Brittany Sky.
Sports and gaming is another area Twitter hopes to dominate. F1 plans to produce a live post-race show exclusively on Twitter and hosted by broadcaster Will Buxton. Both companies have struck a deal that's going to bring a variety of live shows to the microblogging network. An announcement about that specific partnership earlier on Monday pushed Twitter shares up 4.5 percent. The former will focus on foody content, while the latter will cover the latest pop culture in a live news show format. The original series designed for brands is expected to launch with eight original series. "Only Twitter has brand-safe content, paired with the best presentation".