Ready to do some shopping? It's nearly Amazon Prime Day

But if you choose to go via this route, keep in mind to cancel your membership before the 30-day trial ends to avoid being billed the full £79 annual fee. Almost all shoppers do some pre-purchase research, bouncing around deal sites and social media.

"Is it #Amazon #Prime #Day or Amazon #Crash Day?" asked one person on Twitter, posting an image from Amazon of a sad-looking dog captioned "Uh oh, something went wrong on our end".

It's Prime Day - an online shopping event in which Amazon offers hundreds of thousands of deals to its Prime customers. Others reported some Prime Day deals were not immediately available. Shoppers have lots of options because many other chains have offered sales and promotions to try to capitalize on the Prime Day spending. Chains like Macy's, Nordstrom, Best Buy, Walmart, and Target planned to roll out their own promotions, said Charlie O'Shea, lead retail analyst at Moody's. However, like always the deals are meant for Prime members and the brand is offering discounts on wide range of products on its official website and application.

Amazon's invented July shopping holiday, Prime Day, got off to a less than epic start. If that threshold is achieved, it will make July 17 the biggest shopping day ever for Amazon in terms of revenues, ahead of Cyber Monday 2017.

Amazon has said it has more than 100 million paid Prime members worldwide.

In addition to web glitches, about 1,800 Amazon workers in Spain went on strike Monday over complaints that included longer hours, slashed bonuses and insufficient safeguards from diseases. The basic one, Echo Dot, is usually priced at Rs 4,499, but Amazon India is offering it for just Rs 2,449 after a price cut of Rs 2,050.

"Amazon is a fair and responsible employer and as such we are committed to dialogue, which is an inseparable part of our culture, " spokeswoman Melanie Etches said in an email.

BACK TO SCHOOL: The company is making a big push in school supplies. Eighty percent of online sentiment about Prime Day conveyed anger or sadness, according to Crimson Hexagon, which monitors social-media feedback. Customers who did decide to buy a Prime Day sale product suddenly found that the big United States retailer who also owns Amazon Web Services was facing transaction problems both online and via their app.

  • Gwendolyn Kim