Two men sneak in self-made poster at McDonald’s for Asian representation

He then shared how they planned the whole thing, how they made the poster, and him pretending to be an employee of the fast food chain just to sneak in the photo.

Maravilla noted that 'Asian representation in media is not as prevalent as it should be, ' adding that he got a confidence boost after Crazy Rich Asians released, thinking that 'if I take a step and do something small like this, it could make a difference'.

University of Houston student and YouTuber Jevh Maravilla recently revealed via Twitter that he and his friend Christian created an alarmingly professional McDonald's poster featuring themselves and then managed to hang it in their local restaurant.

On Sunday night, Maravilla tweeted about the prank and in 24-hours, it has gone viral with more than 100,000 retweets and 400,000 likes.

Jevh's tweet about his escapade has been shared more than 140,000 times, and retweeted nearly 600,000 times.

"We both can't believe how much attention this has been getting".

Maravilla, 21, was born and raised in Texas, but his parents are immigrants from the Philippines. Jevh, who has Filipino heritage, decided it was time to fix this and enlisted his friend Christian Toledo to help.

On July 13, Maravilla, Toledo and friends snuck the over-sized poster into the Pearland McDonald's and proceeded to hang it on the wall without being detected. The most challenging part was sneaking it inside the restaurant.

And his efforts didn't go unnoticed.

'We take pride in highlighting diversity in every aspect of our restaurants, ' the company said.

Taking stock of the posters showing people enjoying their own McDonald's meals, Maravilla said he noticed none in the restaurant they frequented featured Asian people.

McDonald's corporate communications office told CNN it supports the franchise's response.

'Asian representation in media is not as prevalent as it should be, ' Maravilla said.

  • David Armstrong