Instagram accidentally roll out new scrolling update to surprise of users

Earlier on Thursday, Instagram users were furious with a new update that came up on their timelines. Instead of scrolling up and down to view content, it forced users to tap left or right, utilizing a horizontal, Stories-like approach.

Twitter user Jeffree Star lamented "this #instagramupdate nearly ruined my morning!" while journalist Alex Heath of the online service Cheddar remarked that it "seems maybe meant to reduce mindless vertical scrolling?"

Instagram won't get many double taps for their newest update. This change only affected the main page, and user profiles worked the same way they did previously.

As criticism quickly built across Facebook and Twitter, however, some users began to notice the horizontal feed no longer appeared to be in effect, sparking speculation that Instagram had pulled the update.


"Sorry about that, this was supposed to be a very small test but we went broader than we anticipated", he wrote.

"Did anyone else's Instagram already go back to the scrolling as opposed to that bad update?" "Tap through posts, just like you tap through stories", it read.

The Instagram update didn't affect everyone. At the time Instagram would not confirm whether they were working on it, instead issuing the generic statement: "We're always testing ways to improve the experience on Instagram and bring you closer to the people and things you love".

What did you think of Instagram's temporary scrolling update? "We apologize for any confusion", a representative said. Many people were not happy. The company previously eliminated the chronological feed, in which posts showed up in the order in which they were shared, and replaced it with a random feed based on an algorithm.

  • Kara Saunders